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About Us

Annabella Jewelers was founded by a small team of 3 women who want to make a positive change in the way we see jewelry. Since childhood, society has been subtly programming us all to think that we have to spend a fortune to get nice jewelry. More specifically, it’s been conditioning us to think we can only get a nice ring if we spend thousands of dollars. That conditioning is so far from the truth that we found a passion in creating this brand and products to show the world that you don’t have to spend your life savings to get a gorgeous ring.

The funny thing is, what originally lead us to that conclusion and passion was our love for beautiful jewelry. Before we discovered the depth of the societal programming, all three of us were obsessed with finding new pieces to add to our collections. Because of that, we decided to launch Annabella Jewelers, and during our research we came to the new passion and that created even more inspiration within us. It’s one thing to be passionate about certain types of products and create a brand around that, but it’s even more inspiring when you’re passionate about making a positive impact in the world. We believe that we can positively influence the world’s perception by helping recondition people into knowing that you can get gorgeous jewelry no matter what your budget is.

Thank you for being curious enough to read our about us page! Curiosity is an excellent trait to have, and for that we’d like to give you a Discount Code that can be applied to any order today!

Code: READ

You can apply this code at checkout before completing your purchase.

Thank you again, we appreciate your consideration in our brand and products, and hope you have a wonderful rest of your day.

With love,

Daniella, Leah and Kim, Annabella Jewelers Founders 💍